Andres Rojas

UX/UI Designer

Bogotá, CO.

About

I am a seasoned UX/UI Designer based in Bogotá, Colombia, with extensive experience designing user-centric digital products across banking and fintech sectors. My career spans over 15 years, working with major institutions like Itaú Colombia, Banco Falabella, and Banco Finandina, as well as innovative digital banks and tech startups. I craft intuitive interfaces rooted in user research and brand strategy to deliver visually compelling and functionally robust experiences.

Work

Itaú Colombia

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User Experience / User Interface Designer

Colombia, , Colombia

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Summary

Designed and improved user flows and visual interfaces for banking products at a leading financial institution in Colombia.

Digital Bank Latam

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UX/UI Designer

Santiago, Santiago Metropolitan, Chile

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Summary

Led product design for a Chile-based digital banking platform, shaping user experiences for cross-border fintech solutions.

Banco Falabella Colombia

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User Interface Designer

Usaquén, Bogotá, Capital District, Colombia

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Summary

Created visually appealing and user-friendly banking interfaces for rising digital products within Banco Falabella Colombia.

LQN (LoqueNecesito)

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UI/UX Designer

Bogotá, Capital District, Colombia

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Summary

Designed digital interfaces for LQN, a mortgage fintech startup, focusing on user onboarding and interface clarity.

Banco Finandina

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User Experience Designer

Chía, Cundinamarca, Colombia

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Summary

Developed UX strategies and interface prototypes for user-centered banking products.

Netbangers

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Senior Design Director

Bogotá, Capital District, Colombia

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Summary

Directed design strategy and execution across branding, graphic, and digital product design for clients.

Proximity BBDO Colombia

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Graphic Web Designer

Chapinero, Bogotá, Capital District, Colombia

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Summary

Executed graphic and web design projects for marketing campaigns.

Sancho BBDO

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Graphic Web Designer

Chapinero, Bogotá, Capital District, Colombia

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Summary

Designed web and graphic material in alignment with advertising campaigns.

Dayscript SAS

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Graphic Web Designer

Bogotá, Capital District, Colombia

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Summary

Contributed to UI design for web platforms.

MullenLowe Mass

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Graphic Web Designer

Bogotá, Capital District, Colombia

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Summary

Produced graphic and web interface designs.

Indexcol

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Graphic Web Designer

Santa Ana, Bogotá, Capital District, Colombia

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Summary

Initial career role in graphic and web design.

Education

Instituto Departamental de Bellas Artes, Cali

Cali, Valle del Cauca, Colombia
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Undergraduate Graphic Design

Skills

UX/UI Design

user research, wireframing, prototyping, interaction design, user testing.

Graphic Design

digital illustration, branding, visual design, art direction, photoshop.

Animation & Digital Media

animation, online advertising, digital media.